Are You Letting 97% Of Your Hottest Prospects Get Away?

By Anna Johnson

If you ask an experienced Internet marketer what's an average visitor-to-customer conversion rate they'd probably say 1%.

3% is generally regarded as good, and anything above that is viewed as outstanding.

But whether you're achieving 1% or 12%, the vast majority of visitors to your website are still leaving without buying.

And most of them won't return either.

But that doesn't mean they don't want to buy from you!

There are many reasons why they didn't buy the first time they visited your site.

So, will you (a) just let this huge majority of potential customers leave your site never to return, or (b) get them to come back and buy?

I hope you answered (b) because it will add hundreds, thousands, maybe millions, of dollars to your bottom line (depending on how big your enterprise is, and want it to be).

So how do you do get people coming back? There are two ways (and ideally you should use both). The first is to provide "sticky" content on your site. Sticky content is new, fresh and constantly changing content that appeals to your visitors. News, blogs and forums are three examples.

However, sticky content is often not the most effective way to convert prospects into buyers. (Do you want them to buy or visit your sticky content?)

A more targeted way - in which you have some control - is to to entice visitors to give you their name and email address.

Now you can communicate with them one on one, garner their trust and appreciation for the value you offer... and persuade them to buy!

This is what we call email marketing - and there's an art and science to doing it right. But for now, I hope you've got the key idea - don't ignore the 97%. Aside from the people who've already bought from you, they are your hottest target market.

Next time we'll talk about how to construct your optin offer and what exactly you should send to list of subscribers.